EFFECT OF CASH MANAGEMENT PRACTICES ON FINANCIAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA. A CASE STUDY OF MOMBASA COUNTY

This study examined the effect of cash management practices on financial performance small and medium enterprises in Kenya. The was anchored four theories: Rational Choice Theory, Modern portfolio theory, flow theory theory. A survey research design adopted study. researcher used census to select 98 respondents from all registered hardware operating Mombasa County. personally called accountants read for them questionnaires recorded data. data tabulated, then analyzed using descriptive inferential statistics with help Statistical package Social Sciences (SPSS) version 26 software. Quantitative which included frequencies, percentages, mean standard deviation. Inferential correlations regression analysis model Y = B0 + B1X1+ B2X2+B3X3 B4X4 e test independent dependent variable. results were presented tables. found that there is a significantly positive bank reconciliation SMEs also established credit planning had positively significant concluded recommended such as reconciliation, management, should be by Kenya order enhance their Key Words: Bank Reconciliation, Credit Management, Cash Planning, Flow Management CITATION: Richo, M. W., & Onyiego, G. (2023). Effect case County . Strategic Journal Business Change 10 (2), 656–668.